Pay Per Click marketing (PPC) is an ad promotion service provided by Google, Yahoo and Bing. PPC advertising enables companies to promote there products immediately at the top of the search engine results pages, thus increasing both visibility and traffic to a website.
Web companies who need result oriented traffic instantly benefit from using PPC advertising. By implementing pay per click (PPC) marketing, you only pay when a prospective customer clicks on your advertisement.
Since search engines provide some 92% of all internet traffic searches with Google taking more than 70% it is important that you have a presence in the search results.
For companies that are new to the web it takes time to become an established website and to gain authority from the search engines, this means new websites suffer ranking delays in getting products and services in front of its customers through search visibility in the (SERPS) search engines result pages.
One of the preferred methods of promotion is though the use of pay per click. PPC can provide instant traffic results whilst the website is search engine optimised to rank organically within Google, Yahoo and Bing.
If you are unable to wait for organic listings through SEO optimisation then PPC is a preferred method for quick results. In fact SEO and PPC go hand in hand when it comes to increasing traffic and branding.
Whilst organic search engine optimisation (SEO) is a long term strategy for increasing traffic, PPC gives your website instant visibility online.
Google Adwords is currently the most used ppc, with google providing more then 70% of all web traffic
How to select Pay-Per-Click Adwords
Choose keywords related to your industry that you would like to be found for
Example: You sell computer accessories and you want to advertise on Google. You visit Google Adwords and sign up
Make a simple to the point advert. Now What? Next you choose keywords such as computer repairs, computer software, mouse mat etc, choose how much you want to pay per user click. If you decide you can only afford a few pence per click you will not appear high in the pages when someone types in 'computer repairs', 'keyboard' or 'mouse mat' providing you have bid to be at the top of the adverts you will take a large percentage of the traffic
However, if you choose keywords that do not match with what you are selling you may still receive the traffic but have a very poor conversion rate
The bidder who bid the most for the keywords they require will be at the top of Google in the sponsored ads
SEO Guru Professionals will determine the traffic for your selected keyword phrases and chose the keywords that will bring not only traffic but have more likelihood of conversion
PPC advertising requires a lot of investment in time and energy in order to maximise your return on investment (ROI). At SEOGURU we can safely say we have years of experience in PPC promotion and can ensure a minimum cost for the maximum traffic and conversion for your campaign.
SEO-GURU provides professional pay per click (PPC) management services. You can be sure that you’ll be able to acquire targeted traffic to your website from day one of your PPC campaign. Moreover, we ensure a marketing program that is both effective and affordable.
We are experience on all major PPC platforms including Google Adwords, Yahoo Search Marketing and Microsoft AdCenter,
If you require more information on PPC management services please feel free to contact for a free quote.
Contact Us with your PPC budget for a quote on our PPC advertising services. |
