We use, we bake and we eat cookies. By browsing our site you agree to our use of cookies. Okay! Learn more

Top 4 Mistakes With Web Design
Top 4 Mistakes Small and Medium Businesses Make With Web Design




Have you been working tirelessly with a local website designer to produce your new website? In the age of the internet the importance of a quality website design cannot be underestimated as your company looks to drive ongoing growth. But what is a great website?

There are a large number of contributing factors required in order for your site to be considered a great website. A compelling visual design and user interface is crucial, as is a simple but pragmatically designed user experience that encourages sales or key business outcomes. And what use is an aesthetically pleasing website design if no-one can find it. Web design and development also plays a key part in how easy your website is located in search engines.

Today I wanted to touch on a few of the biggest mistakes business owners or webmasters are making in web design. I mentioned in the title that this was focused on small to medium businesses, but the reality is that many of these mistakes are made by the big guys as well.

Poor website navigation
Are your users struggling to manoeuvre their way around your site? Not only is it extremely frustrating for your customers, but the search engines crawlers aren't big fans either. You need to pay close attention to how people navigate your website and any obvious issues they are having. If the user journey through your website is not logical and effortless, the likelihood is your customers will be gone… perhaps for good. By taking some time to optimise navigation you will retain customers for longer, they will visit more pages and it could mean more sales or subscribers.
Lacking quality content

One of the biggest mistakes many website owners make is not having a clearly defined content strategy and content that is less than desirable. Your customers or prospects have made an effort to find your site for the content, so you need to ensure that your content meets their expectations. Make sure you have a clear visual content hierarchy so customers can quickly scan and sift relevant information. Ensure content is continually refreshed. Information needs to be easily readable, avoiding long blocks of text, correct spelling and grammar and providing information in digestible blocks.

Forgetting about SEO

The single most frustrating thing about new website builds is that many web design companies or creative agencies completely neglect one of the most important aspects of any web project, search engine optimisation. Yes, a stunning looking website is a necessity. But I would argue it is even more important to ensure the site is structured for search engine success. On page optimisation is too often an afterthought.

No clear call to action

Ok, you are attracting a significant volume of traffic to your website and they seem to be actively engaged with the content on your site. That is great news. Or at least it would be if they were performing some of the desired revenue generating actions within the site.   If you are relying on a single contact us form or a click here link hidden somewhere within the page to capture user details then you are missing a trick. You need to have a clear call to action to encourage them to buy a product, contact you or add their name to your subscriber database - otherwise they will leave without a trace. What’s more, you can’t make your users work for it. It needs to be straightforward and effortless.
.
Get a Free Quote within 24 Hours
Client's Testimonial What are Clients saying about SeoGuru

" We have been using SEO Guru for content writing and marketing for the past two years.  I have no hesitation in recommending them. The content they create is not only really interesting for our website visitors but they also design it with our search engine performance in mind.  Thanks again guys!  Keep up the great work. "

Hank ( 8Casinos )

testimonial

" We use SEO Guru for all of our internet marketing functions: pay per click, SEO and content writing and marketing.  My staff find them very responsive and easy to deal with and I am really happy with the results from these important marketing channels. "

David John ( Softtec )

testimonial

" SEO Guru has helped our business immensely over the past 12 months.  They designed and developed a modern looking e-commerce website for my business.  I am very happy with the results.  I continue to use them to drive our search engine optimisation.  We are now ranked competitively for many of our chosen keywords and have seen a significant increase in website traffic and sales. "

Jonathon Fletcher

testimonial