Cost per click is a fantastic marketing channel with the ability to send top quality traffic to your website. The traffic can be cleverly targeted based on a myriad of criteria including geolocation, keywords, demographics, device type and much more. If your business website needs a boost in visitors or sales then it might be time to consider adding CPC to your advertising mix.
Maybe you are already running your own CPC services through Google Adwords, Bing or another platform with moderate success. Cost per click is an extremely powerful medium that can transform your business. Don’t accept moderate success. Let us show you how to optimise your CPC advertising to reduce your costs and increase your ROI.
Why Cost Per Click Advertising?
If you haven’t tried CPC advertising before you are probably wondering how it works. The concept is simple. You bid for leading positions on search engines, partner websites and other advertising platforms. Successful campaigns will almost immediately direct high-quality traffic to your website. Some of the countless benefits of this include:
Sales, sales, and more sales!
Get your web sales cranked up! Sending prospects to exactly the right place on your website with carefully crafted advertising messages will help drive sales growth and repeat purchasing.
Find the right people
The beauty of CPC services is that in many cases you are prompting customers to buy at the very moment they are searching for the products you provide. Campaigns can be customised to specific locations and demographics so you reach the right people, at the right time.
Desktop, mobile, laptop or tablet
Smartphone penetration is now upwards of 70% in many countries throughout the world. Reaching customers now requires an advertising approach that works regardless of whether they are sitting at their desk, on the bus, the couch or elsewhere. CPC services give you that granularity.
It won’t break the bank
Unlike some other advertising channels, with CPC you do not need a massive upfront investment to get started. You can set a daily campaign budget that you can manage and then scale this once you see the sales start rolling through the door!
Having successfully provided CPC services to businesses in the UK and globally for many years. What our marketing team does not know about CPC is not worth knowing! Our focus is on providing campaigns that are cost effective and deliver a strong ROI for your business.
Cost per click can be complex. You need not worry however as we provide the full suite of services from strategy & targeting, research of keywords, development of ads, campaign analytics and conversion tracking as well as landing page optimisation.
If your business needs to be advertising with Bing, Google Adwords, Twitter, Facebook or any other CPC platform, we can help.
Contact us today for a consultation, quote or even an audit of your existing CPC activity.