The integration of social activity within the broader digital mix is a critical component of your social media marketing plans. The process by which you make your content easily shareable across the social web is referred to as social media optimisation (SMO).
If you are looking to increase traffic to your website, expand the visibility of your brand, and improve your online reputation then it may be time to look at how well optimised your social and digital platforms are.
Social media optimisation is a key component of any social media marketing plan and is progressively important as social networks continue to send increasing amounts of traffic to an increasing number of websites.
Many of the leading search engines (such as Google and Bing) have incorporated social actions into their ranking algorithms. Quality SMO will therefore improve SEO performance. Social actions act as a “vote” supporting your webpage’s quality.
When friends encourage their social networks to view and interact with specific content – an increase in traffic and the size of your community can result. Marketing campaigns that make use of SMO can be extremely beneficial for your business.
Helping people easily share your content, either through apps, widgets or other relevant social media technical entry points will generate publicity and build the reputation of your brand.
Improving the ease at which customers can interact with your content will improve community engagement, sharing and return visitors!
SEO Guru provides experienced social media marketing services. Our extensive knowledge base combined with a perfected toolset make us amongst the best in the UK for social media marketing and optimisation. What’s more, we’ll tie it right in with our carefully planned search engine optimisation.
At SEO Guru we deliver all aspects of SMM services including development of your SMM strategy, establishing and optimising your social and digital presence, community building and management, content creation, brand management, social monitoring, reporting and analysis and social advertising.
We have a successful track record in administering smart, engaging and effective social media marketing across all major social platforms including Facebook, Twitter, Google+, Pinterest, Linked-In and YouTube.
If you would like to know more about how SMO can help you achieve your business objectives, or would like to get started with our social media optimisation services