Search engine marketing (SEM) is sometimes referred to as pay per click advertising. SEM primarily refers to paid promotion in the search engines to increase the visibility of your business, product or service. If you are in need of a stronger presence in the top search engines such as Google, Bing and Yahoo, or require targeted traffic to your website that delivers enquiries, leads and new customers – then it is time to consider including SEM as part of your marketing mix.
Perhaps you are currently employing a range of search engine marketing initiatives but are struggling to pinpoint keywords and customers that drive sales or conversions. Maybe your current SEM activity could simply use an appraisal to optimise performance and improve your return on investment.
With search engine marketing your business can pay for leading positions in search engine results pages. This can deliver targeted traffic to your website instantly, and provides the following business benefits:
Allowing your business to be found at the top of the major search engines, delivers more traffic and improves awareness of your brand.
An increase in high quality search traffic can increase your online sales volumes and conversion rates, and will result in growth in new and repeat customer sales.
Deliver your sales pitch to customers who are actively searching for the services or products that you provide. With SEM you can target customers in specific locations around the world, or even those that live just around the corner from your business!
With SEM you typically only pay when someone clicks your advert and is delivered to your website. Yes, you only pay for results! At SEOGuru we are constantly refining and optimising your campaigns to ensure the right customers are responding to your advertising.
Whether you are looking to run large scale advertising campaigns or something on a more restrictive budget, SEM allows you to select a budget you are comfortable with. Many of our clients start off small and increase their spend as results grow!
SEO Guru is one of the UK’s leading providers of search engine marketing services. We have a wealth of experience in delivering successful SEM campaigns and offer tailored packages that will deliver results for your business. We provide effective and affordable SEM solutions, plus related services such as search engine optimisation (SEO), content marketing, link building, social media marketing and more. We review your individual needs to develop the solution that will drive the best results for your business.
At SEOGuru we deliver all aspects of SEM services including strategy, keyword research, ad creation, landing page optimisation, campaign performance monitoring and first class reporting. We have proven experience delivering campaigns across all of the top search engines such as Google, Bing and Yahoo, as well as providing PPC advertising on all major PPC platforms.
If you require greater search engine visibility for your business or already running search engine marketing but would like to improve your return on investment.
Let us complete an audit of your existing search engine marketing campaign