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SEOGuru Blog

Keyword Research and how have search strategies changed? Even in our modern connected society some people still wonder whether keyboard research is worth doing at all. Well, the short answer: of course, it is… so long as you aren’t trying to do SEO like it’s still 2009. Past keyword strategies usually revolved around stuffing your...
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Selecting Relevant Keyword Phrases for your Business? We all understand the importance of using keywords in a website. Are you up to date with the latest developments in keyword research? Researching relevant keywords is an essential part of content marketing and search engine optimisation. Choosing relevant keyword phrases that reflect your business goals and provide...
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Advertising with Google Ad Words: One of the largest PPC marketing platforms in the world, Google Adwords, now known as Google Ads. Approximately 90% of Google’s revenue comes from online advertising. Google Ads offers a comprehensive marketing platform and is one of  the most widely used online advertising tools in the World. Google Adwords works...
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What is PPC – Learn the Basics of Pay-Per-Click Marketing It goes without saying that search engine marketing is an excellent method to get the word out about your business. Today within this article we will outline the uses and benefits of using PPC marketing, otherwise known as pay per click advertising. It doesn’t matter...
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If you run a company that relies on online traffic to drive key business outcomes I imagine you have heard of the dreaded Google penalty. However, to clear up any misunderstanding, a Google penalty refers to Googles response when a site undertakes activities that contravene its webmaster guidelines. This intentional penalisation of your website and...
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