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Keyword Research and how have search strategies changed? Even in our modern connected society some people still wonder whether keyboard research is worth doing at all. Well, the short answer: of course, it is… so long as you aren’t trying to do SEO like it’s still 2009. Past keyword strategies usually revolved around stuffing your...
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Selecting Relevant Keyword Phrases for your Business? We all understand the importance of using keywords in a website. Are you up to date with the latest developments in keyword research? Researching relevant keywords is an essential part of content marketing and search engine optimisation. Choosing relevant keyword phrases that reflect your business goals and provide...
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Advertising with Google Ad Words: One of the largest PPC marketing platforms in the world, Google Adwords, now known as Google Ads. Approximately 90% of Google’s revenue comes from online advertising. Google Ads offers a comprehensive marketing platform and is one of  the most widely used online advertising tools in the World. Google Adwords works...
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What is PPC – Learn the Basics of Pay-Per-Click Marketing It goes without saying that search engine marketing is an excellent method to get the word out about your business. Today within this article we will outline the uses and benefits of using PPC marketing, otherwise known as pay per click advertising. It doesn’t matter...
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If you run a company that relies on online traffic to drive key business outcomes I imagine you have heard of the dreaded Google penalty. However, to clear up any misunderstanding, a Google penalty refers to Googles response when a site undertakes activities that contravene its webmaster guidelines. This intentional penalisation of your website and...
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In Mid October Google launched the first version of an API for Google My Business Listings to a limited audience. The good news is that Google has announced a new API named Google My Business API that is open to anyone and comes with a raft of new features that will remove much of the...
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Each and every month you are paying large sums to Google on a pay per click (PPC) basis to drive improved visibility of your brand and to encourage new sales to your website. So it seems only fair that the power brokers at Google help you out with improved organic search performance right? Sorry, I...
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Web Design
Have you been working tirelessly with a local website designer to produce your new website? In the age of the internet the importance of a quality website design cannot be underestimated as your company looks to drive ongoing growth. But what is a great website? There are a large number of contributing factors required in...
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Which is Best? Pay Per Click or Search Engine Optimisation
Which is best for your business, investing in immediate gains that pay per click advertising can generate, or driving the long term benefits associated with optimising your website for organic search success? The question of where to invest your internet marketing budget or how to allocate the budget is much debated by novices and experts...
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Get a Fresh Website Design and Impress your Customers
Is your website looking a bit weary? Did you invest in a wonderful new website a few years back that was supposedly top of its class? Are you are starting to find that it is not quite up to scratch now? Do you constantly view funky or stylish websites and wonder what it would take...
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