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Selecting Relevant Keyword Phrases for your Business?

We all understand the importance of using keywords in a website.

Are you up to date with the latest developments in keyword research?

Researching relevant keywords is an essential part of content marketing and search engine optimisation.

Choosing relevant keyword phrases that reflect your business goals and provide decent search volumes can be difficult and time consuming to compile. Phrases should be focused and relevant to the type of services or products a business provides.

Implementing a good SEO strategy may seem like a daunting task but we are here to help with our handy guide, by the time you have finished reading this article, hopefully you will better understand what keyword research is all about.

If you want the best results for your web pages, content marketing or email marketing campaigns, then you need to understand how to research and implement relevant keywords using the current industry standards that Google and other search engines favour.

So, what are Keywords?

Keywords are:

  • Words or phrases that describe the content of your website and are likely to be the terms that an online user searches for, interested in your products and services.
  • Words or phrases that describe the themes and topics that you are writing about.

Keyword research is the practice of researching terms that are relevant to your content or products and are also terms that people are searching for within the search engines.

But why do Keyword research?

Keyword research helps to understand which are the most searched phrases related for a business or its products.

By understanding search volumes for specific keyword-phrases customers are searching for, allows a website to optimise its page content to match those phrases, making it more relevant and likely customers will purchase from that website.

Keywords are very important when developing an SEO strategy, they signal to the search engines what a website is about, thus helping a search engines categorise and index a websites pages.

In essence keyword research helps not just with content creation, but also marketing and promotional activities.

Keywords terms are incredibly important when used hand in hand with pay per click advertising and other marketing activities.

One way to get ahead is to check out keywords your competitors are targeting to refine your own content strategy to match or better their efforts.

You will find below a selection of tools to help you with your keyword research.

Keyword research tool from google

Keyword Research Tool from Wordtracker

Keyword Research Tool from Semrush