Advertising with Google Ad Words: One of the largest PPC marketing platforms in the world, Google Adwords, now known as Google Ads. Approximately 90% of Google’s revenue comes from online advertising. Google Ads offers a comprehensive marketing platform and is one of  the most widely used online advertising tools in the World. Google Adwords works...Read More

What is PPC – Learn the Basics of Pay-Per-Click Marketing It goes without saying that search engine marketing is an excellent method to get the word out about your business. Today within this article we will outline the uses and benefits of using PPC marketing, otherwise known as pay per click advertising. It doesn’t matter...Read More

Each and every month you are paying large sums to Google on a pay per click (PPC) basis to drive improved visibility of your brand and to encourage new sales to your website. So it seems only fair that the power brokers at Google help you out with improved organic search performance right? Sorry, I...Read More

Which is best for your business, investing in immediate gains that pay per click advertising can generate, or driving the long term benefits associated with optimising your website for organic search success? The question of where to invest your internet marketing budget or how to allocate the budget is much debated by novices and experts...Read More