If you want to build your online presence quickly and efficiently, then you need Digital Media Marketing. At SEOGuru, we use a variety of digital advertising platforms for our PPC marketing campaigns. Each platform has different benefits for PPC marketing. As such, we assess your business needs and then select the advertising platform that will deliver the best return on investment (ROI) for your business objectives.
The key marketing platforms we use include:
● Google Ads: Google is the world’s preferred search engine and a platform no business can afford to ignore. Whether your campaign has a local or national focus, GoogleAds delivers results. For E-commerce campaigns, we can also include the add-on Google Shopping service. SEOGuru constantly monitors all Google Ads campaigns to ensure relevance, effectiveness and cost management. For more information visit our page on google adwords management
● Microsoft Advertising: Microsoft offers a similar service to Google Ads and also caters for local, national and e-commerce campaigns. The benefit of using Microsoft Advertising in your campaign is greater reach, reduced competition and a higher CTR (Click Through Rate).
● Instagram Ads: Instagram is a high impact visual marketing medium that allows you to target niche demographics. It offers the ideal combination of PPC advertising and UGC (User Generated Content) to make the perfect marketing strategy for e-commerce.
● Facebook Ads: Facebook is by far the best platform for reaching a very targeted customer base. Using demographics, geographics and technographic, Facebook Advertising will help your business get in front of the people that matter most.
When appropriate, we also use additional marketing platforms such as Twitter, LinkedIn, Snapchat and TikTok if they align with your brand or product.