SEO is crucial to the success of any business with an online presence. You may have invested a large amount of money into your website in comparison to your competitors, but without visitors and traffic your money is wasted, but any old traffic has little value. Targeted traffic, on the other hand, is essential.
But how do you get the traffic you need? Well, a quality SEO company will help in providing relevant web traffic to a website. With so many different SEO companies out there, it’s difficult to figure out which ones are good and which ones are bad. This is where our guide comes in helping you make the right decision for your business.
For Search Engine Optimisation (SEO) to be effective, it needs to be implemented correctly and needs to be checked frequently to ensure SEO goals are being achieved and your web presence is meaningful as well as productive.
Investing in a quality SEO campaign is crucial when it comes to developing successful strategies to grow your business.
Ineffective SEO will, at the end of the day, have little impact and cause you to waste not just time but hard-earned money.
Before Hiring an SEO Company you need to know the basic principles of Search Engine Optimisation
1) Hiring an SEO Service provider should be seen as a wise investment for your business and should not be seen as just a business expense. It needs to be part of a key business strategy used as an effective way of growing your online business presence.
Don’t start your search with the intention of just hiring any old SEO Company to work on your website. An SEO service provider should be looked at in the same light as hiring an employee with the skills to get the best results for your business in line with your set online objectives. Before starting, get an in-depth website Audit Report to check the health of your Website to prevent issues with content, coding, and importantly back-links! If you’ve never commissioned a Detailed Audit Report of your website this should be undertaken before you commence with an SEO Campaign.
2) Getting on the first page of Google is every online businesses goal. Very few users ever go beyond the first page to any of the subsequent pages when searching. Most people trust Google implicitly and their ability to deliver the best visitor search results without having to look further afield to other advertising platforms. Think about it! How many times have you clicked through to the second page! This highlights the importance of rank placement on Google. If you’re not on that first page you might as well not be on it at all. The goal is then to reach top three positions as these are the positions that will always get the most clicks.
3) Big keywords are not everything and it is better to appear on the first page for some of the smaller keywords than try to rank for the bigger ones and then fail to get on the first page at all.
By big keywords we mean the ones that other companies are fighting for. These tend to be general words that describe your business, like for Example: Accountant. Trying to rank high for a word like “Accountant” is incredibly difficult, but by increasing the keyword phrase length and adding your location and any other useful information a user may type into google will make it easier to rank.
Instead of focussing on the big keywords, look for longer focused keyword phrases such as “Chartered Accountant in Sheffield” which will not only allow you to be ranked higher but will be seen as more beneficial to your business as the people searching for this term will be more likely to purchase products or services you are offering.
A good SEO company will research the keywords that your business needs and will focus on the ones you can realistically rank for.