A Campaign is a dedicated direct marketing web-based solution, allowing developers to design create, and run specific marketing campaigns suitable to a customer budget spend, and analyzing targeted customers response.
A landing page is designed to meet the requirements of website visitor, by targeting focused products and or services specifically suited to the customer, in order to entice that customer into purchasing or signing up, leading to an increase in leads and conversions.
Set-Up goals to be achieved within the Campaign, making sure all objectives are producing the required benefit. By using Google tools and other Apps to track and analyse Keyword Phrases.
Pay Per Click conversion rates are analysed to determine the converting percentage of website visitors, resulting in successful leads or sales over a period of time.
Keyword research and analysis is an important factor in ensuring that the correct keyword phrases chosen lead to focused website traffic.